We create
custom audience

Tags is a French trading desk specializing in building custom intent-based audiences.

Managing your own campaigns?
Access our audiences on the top DSPs in the market [SELF]
or let our digital experts handle your campaigns with full management services [MANAGED].

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Engage

Identify your future buyers

The format

Engage is our exclusive proprietary format used in programmatic advertising.

Its objective

It enables you to ask a single question to your audience and pinpoint your potential customers: The seeds

The seeds

The seeds are users who answered the question in the format. They have demonstrated an interest in your brand or indicated an intent to make a purchase in the near future.

Custom audience data

Your audience is built from your seeds

Your audience is composed of digital profiles similar to your seeds (lookalike). Tags builds its lookalike audiences in compliance with the General Data Protection Regulation (GDPR).

1. Free broadcasting of the Engage prior to the campaign.

2. Building of the lookalike segment based on your seeds.

3. Broadcasting of your IAB formats on this new custom segment.

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Behavioral contextual targeting

Customize your audiences with Implcit

Thanks to the Mediamétrie panel, Implcit analyzes the browsing behaviors of Internet users who visit your website..

A cookieless solution that helps you develop a comprehensive profile of your customers, including their demographics, interests, purchase intent, and browsing behavior...

We build a tailored broadcasting framework based on your customers' digital journey before they make a purchase.

Improve the media efficiency of your campaigns

Achieve significant enhancements in media performance, including higher completion rates, improved ad recall, increased click-through rates, more qualified visits, better conversion rates, and more.

Offered studies

Ad recall measurement

Free ad recall measurement included with every advertising campaign.
Two methodologies available:

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Measurement on 1 exposure group

Ad recall measurement among
exposed users.
  • Free on MANAGED campaigns
  • Free on SELF campaigns
  • 300 minimum respondents
  • Delivered at the end of the campaign
  • Available at D+10
  • Adjustment of frequency at D+10
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Measurement on 3 exposure groups

Ad recall measurement for users
exposed 1, 2, or 3 times.
  • Free on MANAGED campaigns
  • Free on SELF campaigns
  • 300 minimum respondents
  • Delivered at the end of the campaign
  • Available at D+10
  • Adjustment of frequency at D+10
FAQ

Frequently Asked Questions

They trust us

Contact

For any further information

Hauts-de-Seine office
110 rue de Courbevoie
92000 Nanterre
Paris office
229 rue du Faubourg-Saint-Martin
75010 Paris

© Tags - www.tags.media